Teen Influencers take over the Runway for CHICK at New York Fashion Week
February 9, 2019, New York – CHICK, the popular teen/tween fashion brand, introduced its ready-to-wear styles to New York’s Fashion Week with its line of comfortable but chic fashion designs. CHICK’s highly-anticipated runway show at Art Heart’s Fashion, who among its talented roster of fashion designers also displayed brands by Fernando Alberto Atelier and Custo Barcelona, marked CHICK’s rollout of its I AM campaign. More than just a slogan, it’s a statement that identifies the CHICK in each of our girls.
CHICK fashion styles were modeled by many recognizable teen influencers who walked the runway in the latest CHICK designs made available to customers immediately after the show. “We are so pleased to be bringing our ready-to-wear fashions directly from the runway to our customers while at the same time sending a message of unity with our teen/tween influencer base, both boys and girls alike in support our I AM campaign,” said Deborah Salgado, CHICK’s Style and Fashion Director.
Joining the runway were the ever-popular and talented ballet dancer Isabella Fonte and Elliana Walmsley, who appeared on the Lifetime reality show Dance Moms and whose combined one-million Instagram followers take their fashion cues from them each.
CHICK delivers the latest fashion trends and styles to teen and tween customers in its iconic blue box. New releases are available online every month. “An important part of our brand outside of our fashion styles is our identity, promoting a positive self-image to all our customers, feeling comfortable in your own skin is an important message we continue to deliver and none more important than self confidence which is what our I AM Campaign is about,” said Salgado.
CHICK runway fashion styles are currently available online with prices ranging from an affordable $18 thru $72; however, as part of its I AM Campaign, the brand is offering to everyone that purchases an I AM Hoodie, an absolutely FREE I AM Statement Tee as seen on New York Fashion Week’s Runway and available only online at: www.iamchick.com.
To see more information on CHICK you can visit their Instagram @chick.nyc. You can also view our I AM video intro to Fashion Week Here: https://vimeo.com/390203257
Diane Vara | Director